I boggles my mind that in this day with all the social media and online connectivity that’s proliferated the social and business world over the past five+ years that there’s still a lot of people that can’t find a better way to connect than through a cold call. I get multiple requests per week to review a business plan or connect, the but the requester provides no context to why we should connect. Part of the problem is likely due to my employer listing me on our website as a venture capital contact. But I also see many “cold” tweets, connection requests on LinkedIn, and other forms that baffle me.
My friend and co-worker @shaig just pointed out in his blog post “Hiring in NYC” that with LinkedIn, Twitter, and Facebook, that people should be able to find some connection point to people they want to meet. If you can’t find a connection point, then maybe you need to be working harder in the circles that will have a more direct impact to your endeavor (attend conferences, meet-ups, other local events).
So if you’re thinking of sending me a “cold” email, voicemail, tweet, friend request, connection request, etc., stop and see if you can find a direct connection point instead. It will ultimately lead to a richer experience and a higher probability of success for you.